Marco Brambilla Studio
King Size
2023
King Size presents a visual meditation on the intertwined legacies of Elvis Presley and Las Vegas, examining their roles as metaphors for the American Dream's entropic trajectory.
The four-minute continuous loop video, rendered in 8K resolution, employs looping film samples and AI-generated imagery to create a surreal upward scrolling tableau. The piece symbolically ascends from the Nevada desert to a futuristic Vegas Metropolis, reflecting the transformation of Elvis from a popular entertainer to a mythic figure and Las Vegas from a desert town to the apex of American consumerism and entertainment.
Brambilla's work encapsulates the tension between reality and illusion, persona and image, inviting a reflection on the complexities of fame and cultural identity in the American context.
8K video projection, sound.
The four-minute continuous loop video, rendered in 8K resolution, employs looping film samples and AI-generated imagery to create a surreal upward scrolling tableau. The piece symbolically ascends from the Nevada desert to a futuristic Vegas Metropolis, reflecting the transformation of Elvis from a popular entertainer to a mythic figure and Las Vegas from a desert town to the apex of American consumerism and entertainment.
Brambilla's work encapsulates the tension between reality and illusion, persona and image, inviting a reflection on the complexities of fame and cultural identity in the American context.
8K video projection, sound.
Selected press
The Art Newspaper
Going big: digital artists who show on a grand scale at immersive institutions
The Art Newspaper
Tipping point: how new immersive institutions are changing the world
The Art Newspaper
Elvis returns to Las Vegas in Marco Brambilla’s new video for the Sphere, created with AI
Whitewall
Marco Brambilla Animates the MSG Sphere for U2 Las Vegas Residency
TIME
Elvis Is Back in the Building, Thanks to AI—and U2
NOWNESS
King Size: Marco Brambilla celebrates Elvis Presley and the rise of Las Vegas in a digital exclusive, commissioned for the MSG Sphere
Designboom
KING SIZE: Marco Brambilla traces Elvis Presley's legacy in monumental video collage
Artnet News
Artist Marco Brambilla’s New A.I.-Generated Ode to Elvis Is Inaugurating Las Vegas’s Immersive Entertainment Venue, the Sphere
Billboard
How Visual Artist Marco Brambilla Scored a Song in U2’s Sphere Show
Wallpaper Magazine
How to conquer the Atomic City: the story behind U2 at the new Las Vegas Sphere
Rolling Stone Magazine
U2 Launch New Era of Live Music at Stunning Sphere Opening Concert in Las Vegas
The Art Newspaper
Going big: digital artists who show on a grand scale at immersive institutions
The Art Newspaper
Tipping point: how new immersive institutions are changing the world
The Art Newspaper
Elvis returns to Las Vegas in Marco Brambilla’s new video for the Sphere, created with AI
Whitewall
Marco Brambilla Animates the MSG Sphere for U2 Las Vegas Residency
TIME
Elvis Is Back in the Building, Thanks to AI—and U2
NOWNESS
King Size: Marco Brambilla celebrates Elvis Presley and the rise of Las Vegas in a digital exclusive, commissioned for the MSG Sphere
Designboom
KING SIZE: Marco Brambilla traces Elvis Presley's legacy in monumental video collage
Artnet News
Artist Marco Brambilla’s New A.I.-Generated Ode to Elvis Is Inaugurating Las Vegas’s Immersive Entertainment Venue, the Sphere
Billboard
How Visual Artist Marco Brambilla Scored a Song in U2’s Sphere Show
Wallpaper Magazine
How to conquer the Atomic City: the story behind U2 at the new Las Vegas Sphere
Rolling Stone Magazine
U2 Launch New Era of Live Music at Stunning Sphere Opening Concert in Las Vegas